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Helping Arizona homeowners design and build their dream pools affordably.
​About Fireside Pools
Fireside Pools is an experienced, licensed and bonded pool builder with a KA-5 dual license residential and commercial pool contractor. We specialize in new pool and landscape designs, builds, remodels, with a focus on quality and service. Serving Phoenix, Arizona and surrounding areas, we help homeowners build their dream swimming pools and landscape, customized for their lifestyles and environment unique to the great 48th State. We are a local, woman- owned, family operated small business bringing 9 years of experience in the pool industry, combined with award winning designs and service. For customers who want to save even more money, we help you build your own pool. We provide pool and landscape design, standard engineering plans, tools and support so you are able to build your own customer dream pool. Let us build your pool or we can help you build it yourself. With our love of Arizona and our work, the commitment to the art of design and building, we have turned our work into our dream job!
DESIGN
At Fireside, designs are an artform and pools and landscape are our canvas! Your vision is what we are bringing to life through the 2D video rendering, photos and pool plans that we provide. Our customers tell us we have the best designs that are personalized to each customer, compared to our competitors. We thoughtfully consider your needs, and use our expertise to design for you, spending the most time on this part of the project. We strive to give each customer more than they expect so that a "wow" design becomes an amazing and personalized reality in their yard. Our designs are beautiful, functional and affordable. Your pool and landscape design will be customized to meet the needs of your family and budget, while overcoming unique challenges through stylish design elements that match your style and our desert environment.
Experience
We have over 9 years of combined pool & landscape designing and building experience, specializing in the local city, state requirements and processes. We have a wealth of experience with pool and landscape design and building process. Because we have successfully built our own pool, we know the challenges, questions you may have and we can guide you with what you will need to know to build your own pool. Our approach is to make your yard a complete customized living experience that will thrive in our unique Arizona environment, specializing in: Hardscape, fire & water features, masonry, pergolas, turf, grass and and landscape using drought tolerant trees and plants specific to thrive in the Arizona desert.
Integrity & Service
We recognize importance and rarity of having integrity, and strive to give customers more than they expect, honoring our commitments and communicating timely so that customers are at ease. Our prices are fair and industry lows which gives us the opportunity to show what we are about. We help you save money on your pool but also work quickly, address any questions and concerns, putting you at ease so that your backyard paradise doesnt turn into something daunting. That's why we include landscape design with every pool design. Giving you more than the competitors at every opportunity, with our prices, communication, timeliness and quality work is how trust is earned!
Quality work
While other companies have a sales person who leaves once the project is sold, we stay with you supporting throughout the process. We are committed to ensuring you get the service you paid for and that you are satisfied. We want to form life long relationships and for you to tell your friends and family about us. That's why we love it when our customers tell us they watched their design video dozens of times and share with all their friends and family. Our customers are satisfied and send us pictures of them enjoying their pool and yard after the project is complete and even invite us for barbeques to check out the new oasis we helped them to achieve.
Our Story
"I built my own pool and you can too."
Through the experience of building my own pool, a passion was ignited... After contacting over a dozen pool companies, having countless meetings, and receiving several overpriced quotes, I realized my family's dream of having our dream pool was fading. I began analyzing line-item costs, eliminating features, reducing size, and haggling with salespeople. After several weeks, a dozen pool company quotes, I was not ready to tell my family what I learned. We could not afford even the most basic pool. I was about to give up when a friend mentioned that I could afford to have all the features my family wanted within my budget by building my own pool, so, I decided I would try.....
"I should start my own company!"
"I learned the pool building process and saved 25% building my own pool.
"People should know about this."
I discovered how much the pool companies overcharge even though they tend to subcontract out the work, just like a homeowner builder would. The difference is, I had to do the work that a pool company would normally do including create a design, plans, hire sub-contractors and submit city plans and inspections. I hired a DIY pool building company to help me and realized that they had little to no experience with Arizona or our city codes, and they were unable to answer the majority of my questions. So, I learned the answers myself. With a little research, work and time, I discovered an industry secret- building my own pool was possible, and I was able to give my family the pool of our dreams while staying within our budget. I wished I had the support and answers to questions that I needed, and I thought, people should know about this; I should start my own company!
"You two should own your own business"
Through my pool building experience, I met Michael Moreno, and having been designing pools and landscape for 6 years, and he gave me a lot of assistance that I was not able to get through my DIY company. Michael shared the same passion for design and helped fill in the gaps by giving me ideas for improving upon my pool project while helping me get paired up with local contractors and support. We "nerded" out over pool articles watched pool videos and learned about new techniques and designs. We made a joke about someday starting our own business. Our relationship developed even after my pool was complete, I never lost my interest in designing pools and landscape. I began going out on pool and landscape jobs with Michael and to observe and he taught me how to design. Customers would tell us they loved our energy and designs and told us, "You two should own your own business!"
So, we have made it our mission to help Arizona homeowners by offering custom pool & landscape designs, plans and the support needed to be able to turn their dream yard into a reality. Anyone can build their own pool. This truth has helped me get the pool of my dreams while igniting the career of our dreams. Connect with us to schedule an in person or virtual meeting to ignite your dreams and learn how Fireside Pools can help you!
Sincerely,
Mike & Crystal
Do What You Say You Are Going to Do
Have integrity and Honor your commitments and if you make a mistake, forgive yourself and fix it quickly so you can sleep peacefully.
Work Passionately
Work hard on the things that you love and that you’re good at so that you can be happy and give the world the best of yourself
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Practice Grattitude
Be grateful for what you have honoring each person and opportunity you have, being humble recognizing others strengths respecting what they value.
Create & Grow
Create and admire art in all its forms, especially nature. Plant and care for flowers, plants and trees learning to nurture yourself and grow
Pay It Forward
Value people over money, Make the most of every opportunity to give more than is expected, paying it forward as others have helped you
Meet The Team
Crystal Pereira
Co-Owner, Lead Project Manager
BA Organizational Leadership,
Arizona State University
"I've lived in Arizona since 1999 and am practically an Arizona native. I enjoy hanging out with my family and friends and paddleboarding, hiking and exploring our great state. An artist at heart and a project manager by trade, designing and building pools and landscape is my passion. I love taking an idea and bringing it into a reality. My favorite moment is when a customer first views their design and the excitement they get when they realize they can do this! It is empowering to be a woman owned small business owner who can help others achieve their dreams and save money!"
Michael Moreno
Co-Owner, Lead Designer
AA Organizational Management,
Ashford University
"Born in Miami, Arizona, I have managed hundreds of projects in various technical, construction and consulting roles. Over the last 6 years, I have worked as a pool designer for various pool companies and I love meeting people and helping them achieve their dreams through innovative designs and problem solving. It is fun to have a job where I get to be creative, overcome obstacles or share solutions that the customer never realized could help them. In my spare time, I enjoy coaching volleyball, playing guitar and bird-watching."
ROC KA-5 #355776
